UDP Internacional

11 July 2023

The Beauty Labs team, made up of 4th year students, presented their artificial intelligence project together with finalist teams from around the world.

The students of the School of Commercial Engineering of the Diego Portales University, Rocío Ezquerro, Santiago Morales and Juan Pablo Quintana participated in the international final of the L’oréal Brandstrom 2023 contest in the city of Paris, France, after being chosen as one of the 10 finalist teams out of a total of 92,000 participants from more than 150 world universities who applied with their projects in the 31st version of the largest global business school competition.

The Beauty Labs team, made up of 4th year students, presented their artificial intelligence project together with finalist teams from Portugal, China, Malaysia, Brazil, Taiwan, India, Dubai, France and Kenya, with whom they also shared a week of activities organized by the company.

The students and the UDP Faculty of Administration and Economics academic Julie Kim, mentor of the team, were invited to the French capital, where they lived an active schedule together with L’oréal immersing themselves in the European innovation and entrepreneurship ecosystem.

The international finalists got to know Station F, the largest start-up campus in the world, which brings together more than 1,000 start-ups, and they were also able to take part in the largest innovation fair in Europe, Vivatech, which included Elon Musk, the chief data scientist of Meta, CEO of Paypal, founder of Minerva University, the Minister of Start Ups of Korea, and other leaders in the world of entrepreneurship and innovation.

In turn, the representatives of Chile and the UDP were able to strengthen ties with the global leading executives of group no. 1 in the world cosmetics industry, more than 110 years of history, presence in 150 countries, 36 globally recognized brands and 88,000 collaborators.

The French team of students from the ESSEC Business SChool was finally awarded as the winner of the L’oréal Brandstorm 2023 version, an award that took place at Vivatech Paris 2023.

According to the student Rocío Chicharro, “the experience of Brandstorm L’oréal in Paris taught us to believe in ourselves and to grow as future professionals. It was a week full of surprises and great experiences that I will cherish forever. This competition showed us the professional world from a more playful and dynamic point of view, changing the construction and vision of our future work”.

For his part, Santiago Morales shared that “the trip to Paris was an unforgettable experience that allowed us to compete with incredible people from different parts of the world, to challenge ourselves like never before and to forever change our way of projecting ourselves for the future.”

Juan Pablo Quintana pointed out that “this trip for me has been an experience that I will always cherish, being able to share with people from different cultures and the great learning that I have adopted in this competition is something invaluable for the objectives that I want to project myself as a future professional.” in the next years”.

Finally, the academic Julie Kim commented that “having witnessed the growth process of Rocío, Santiago and Juan Pablo, both professionally and personally, has been one of the most gratifying instances in my 18 years of teaching. Their testimony as world finalists in this contest demonstrates that the UDP delivers world-class training and that with vision, effort and well-done teamwork, even goals of global scope can become a reality. I hope that his example inspires many more young Portaleans to prepare and dare to make their personal and professional goals and dreams come true. In turn, we are very grateful and enthusiastic about the bond we are building with a company like Lóreal, through which we hope to continue opening opportunities for our Portalean community.”